SEO + generative engine optimization
Get found in Google. Get cited by ChatGPT.
Search is splitting in two. Some of your customers still Google you, and more of them now ask an AI. Talos makes sure your business shows up in both places, with the content, structure and authority that earn the click and the citation.
The short answer
Talos Automation's SEO and GEO service gets your business ranked in Google and Bing and cited in the answers ChatGPT, Gemini, Claude and Perplexity give. You get a technical audit, a keyword and content plan, local SEO and Google Business Profile work, schema and llms.txt set up for AI crawlers, and a monthly report on rankings, traffic, conversions and AI citation share.
SEO vs GEO
SEO vs. GEO: why you need both
The way people find businesses is changing. Traditional search still matters, and AI-driven discovery is growing fast. Smart brands play both games.
Dimension
SEO
GEO
Audience
SEOPeople typing queries into Google
GEOPeople asking ChatGPT, Gemini, Perplexity or Claude
Surface
SEOBlue links, the map pack and featured snippets
GEOAI-generated answers with cited sources
Win condition
SEOA top-three organic ranking
GEOBeing cited as the source in the AI's answer
Trust signals
SEOBacklinks, content depth and technical health
GEOEntity clarity, structured data and topical authority
Traditional SEO
Traditional SEO, done right
Foundational work that earns rankings, traffic and trust from Google and Bing.
Technical SEO audit
A full crawl plus Core Web Vitals, schema, indexing and site-architecture fixes.
Content and keyword strategy
Targeted content built around the keywords your customers actually search.
Local SEO and Google Business Profile
Map-pack rankings, citations, reviews and geo-targeted landing pages.
On-page optimization
Titles, meta descriptions, headings, internal linking and semantic HTML done right.
Link building and authority
White-hat outreach and digital PR that grow domain authority safely.
Conversion rate optimization
Traffic is meaningless if it does not convert, so we tune the funnel too.
Generative engine optimization
GEO: get recommended by AI assistants
The new frontier: making sure ChatGPT, Gemini, Claude and Perplexity recommend your business when they answer your prospects' questions.
LLM citation optimization
Pages structured so ChatGPT, Gemini, Claude and Perplexity cite your business as the source.
Answer engine optimization
FAQ schema, semantic clarity and direct-answer formatting that AI engines reward.
AI crawler access
robots.txt and llms.txt configured to invite GPTBot, ClaudeBot, PerplexityBot and the rest.
Entity and schema markup
Rich JSON-LD so AI models understand who you are, what you do and where you do it.
Topical authority clusters
Deep topic coverage that signals genuine expertise to Google and to language models alike.
AI visibility monitoring
Tracking how often AI engines surface your brand compared with your competitors.
How it works
Our process
01
Audit and benchmark
We measure where you rank in Google and how often AI engines mention you today.
02
Strategy and roadmap
A 90-day plan covering keywords, content, technical fixes and AI readability.
03
Execute and optimize
Content production, on-page work, schema, link earning and monthly iteration.
04
Report and iterate
Monthly reports on rankings, traffic, conversions and AI citation share.
In our own builds
Search structure starts with the website
When Talos builds the site, the SEO and GEO groundwork goes in from the first page: one page or section per service, plain answers to the questions people actually type, and schema markup that tells search engines and AI assistants who you are.
FAQ
Frequently asked questions
SEO (search engine optimization) helps you rank in traditional search results: Google, Bing and the map pack. GEO (generative engine optimization) helps you get cited inside AI-generated answers from ChatGPT, Gemini, Claude and Perplexity. The tactics overlap, but the deliverables and the measurement are different. Modern businesses need both.
Local SEO and technical fixes can move the needle in 30 to 60 days. Competitive organic rankings typically take four to six months of consistent work. GEO can show citation lifts sooner, because AI engines refresh their training and retrieval more often than Google updates its index.
Yes. Talos Automation is based in Houston and runs SEO and GEO programs for businesses across the United States. Local SEO benefits from a geographic focus; organic SEO and GEO do not.
We run prompts against ChatGPT, Gemini, Perplexity and Claude using the questions your customers ask, then track whether your brand appears, how it is described and which sources get cited. That becomes your AI visibility baseline.
No, but be skeptical of anyone selling a magic bullet. GEO is real and measurable, and most of it is good SEO done with an awareness of how language models retrieve and cite sources: clean structured data, clear entities, factual depth and authoritative mentions.
Yes. SEO and GEO work as a standalone service, so you do not need a Talos website, managed IT or AI automation to use it. Pairing them does give you one accountable partner for your technology and your growth.
Want to see where you rank today?
We will run a free SEO and GEO audit: your Google rankings, your AI visibility and the top three things holding you back. No obligation, no 47-page deck, just a straight answer.
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