Scott McAuley

Scott needed a single authoritative home for his speaking, advisory work and portfolio of ventures, something that read as executive rather than corporate.

We designed a polished, editorial single-page experience anchored by a strong personal hero, clear service pillars and proof-of-work sections that reinforce credibility without feeling like a resume.

The live site is organized as a single narrative rather than a multi-page brochure. It opens on a personal hero, then answers "Who is Scott McAuley?" directly before moving into a three-pillar breakdown of the advisory work: AI automation, IT strategy, and cybersecurity and cloud guidance. A dedicated section catalogues the companies he builds and runs, which does the credibility work a case-study page would normally carry, and a closing section spells out exactly who he helps.

• Question-led sections ("Who is…", "Who does he help?") phrased the way people actually search
• Three-pillar service structure covering AI automation, IT strategy, and cloud and security advisory
• Ventures section standing in for a traditional portfolio
• Single-page build with fractional-CTO positioning aimed at small business owners