Deseo Bracelets

Launch a full storefront that sells a meaningful, story-driven product line without losing the brand's emotional pull.

A multi-page e-commerce build that pairs a clean storefront with editorial brand-story sections and a frictionless checkout flow.

The whole build rests on one idea carried in the name, "deseo que se rompa": the wish that it breaks. These are protection bracelets designed to snap when their work is done, so the breakage is the story rather than a defect to explain away, and the site leads with that instead of with a product grid. Evil eye, red thread and volcanic stone amulets are presented as intentional pieces, with shop, about and legal kept to a deliberately small commerce footprint.

• Brand story built on the bracelet breaking by design, not despite it
• Amulet types (evil eye, red thread, volcanic stone) presented as intentional pieces
• Compact shop, about and legal structure suited to a small catalogue
• Narrative-first layout rather than an undifferentiated product grid